“And I’m still not sure that story is that important to stories. You know, all that beginning, middle, end stuff, narrative arc blah, blah, blah. Games people go on about it all the time, and ad people are convinced they’re masters of story miniatures. I think, very often, story is just something to hang all the important bits on. And not in a significant, meaningful way, like a backbone or a scaffold. It’s more of a coat-hanger. The actual stuff that connects isn’t about plot or narrative; it’s texture, observations, images, jokes, juxtapositions, felicitous phrases and little moments of aha. That seemed true last night, all the stories were about something that had happened, but that wasn’t the important bit. What sticks in the head is how the story was told, not what the story was.”
A collection of odds, ends and discoveries that make up some of Matthew Sheret's research and reading. For more visit www.matthewsheret.com



